Beacon Technologies by Stephen Statler (eBook)

You have in your hands a brilliant and informative resource written by a true thought leader in our industry. Having had a prime seat at the table as an early navigator in the space, I’ve watched Stephen lead the way, and I’m deeply honored to be able to provide an introduction to what I hope will help propel you into the bright and promising future of the beacosystem.

It used to be the retailers themselves were changing the way retail was done—with deals and promotions, coupons, and e-mail blasts. Now, it’s the retail marketing and technology companies transforming how those retailers retail. Innovation, however, often comes in pockets, and you often have to throw a test against the wall to see what sticks. In the realm of location-based marketing, that can mean testing with beacons, sending targeted e-mail promotions, and engaging with customers both online and off.

Language ‏ : ‎ English
Type  :  eBook (PDF)