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Killer Web Copy Vol 3 (eBook)
The Importance of Being Truthful In Copywriting
One of the cardinal rules of copywriting is honesty. Being a copywriter requires a person that is able to keep it real when trying to sell a product. There is no room for lies or for stretching the truth.
A copywriter is only as good as their reputation. Nobody wants a copywriter who has been proven to be a liar. This will not help product sales at all. Once people realize that a copywriter is not being truthful, the whole sales pitch is blown apart.
Language : English
Type : eBook (PDF)
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