S.U.R.E. Fire Direct Response Marketing by Russell Kern (eBook)

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

About The Author

Kern is a frequent speaker at marketing industry events including the National Direct Marketing Association Conference; the Direct Marketing to Business Conference; Seattle, Phoenix, Orange County, and Los Angeles Direct Marketing Clubs; West Coast chapters of the Business Marketing Association; and national marketing meetings for companies like IBM, Apple, and Convergys Corporation.

Upon graduating from UCLA with a Bachelor of Arts Degree in Economics, Russell Kern was trained at Needham Harper & Steers (now DDB Needham). During his tenure, he gained knowledge in brand advertising, media planning, and direct marketing, while working for the agency’s manufacturing, petroleum, and banking clients. Then at Doyle Dane Bernbach, Kern served as part of the account team for the multimillion-dollar launch of a major travel and entertainment credit card.

Russell Kern started his own agency in 1981 with the goal of blending the principles of brand advertising with the proven measurement techniques of direct response marketing. He has since gone on to win the prestigious Echo award from the Direct Marketing Association, and currently serves as his agency’s Creative Director, responsible for the creation of hard-hitting, results-oriented, on-line and off-line campaigns.

Publisher ‏ : ‎ McGraw-Hill Education (16 May 2001)
Language ‏ : ‎ English
Author  :  Russell Kern
Type  :  eBook (PDF)
ISBN  :  9780658006227